Logo design for Jacqueline Armstrong.
Behind the scenes of this logo//
Jacqueline came to me for branding in late 2014 when I had just had a miscarriage. Her dream was to create an online space where she would share her story of grief, recovery and support of losing a baby. She lost hers much later in pregnancy, his name was Jack.
The process for me, creating this logo was incredibly healing, and so without knowing it, she had begun to help others before she had even published her first post.
We see different things in this logo, for me it is the sillouette of a mother, wrapped in the warmth of a blooming flower. She is supported and nurtured in this safe place of healing. What do you see?
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